Digital Public Relations: Trend and Required Skills

نویسندگان

چکیده

Public Relations have evolved adjusting its practices to fulfill the needs of users. In this case, technology possesses a great influence on how PR operates and interacts within society. Various institutions move digital Relations, relying heavily platforms, forcing practitioners master new set skills. This research aimed map public relations trends investigate competencies needed. A number from various were interviewed meet objectives. qualitative descriptive approach was used answer questions. The found that today traditional work synergically are still needed by organizations. Apart having good communication, interpersonal, writing, analytical thinking, soft skills, practitioner is expected be familiar with platform ability design content.

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ژورنال

عنوان ژورنال: Jurnal Aspikom

سال: 2021

ISSN: ['2548-8309', '2087-0442']

DOI: https://doi.org/10.24329/aspikom.v6i2.836